Have you noticed the increase in video on all your social media accounts?
Why? Videos reach a larger audience because it receives more engagement. Engagement is defined as actions taken by people after viewing your post such as clicking on the link, liking, commenting, sharing, or reposting.
Due to the world’s love for video and every platform competing for market share, short form and long form video is now (and we predict always) is what our clients should be focusing on.
Thankfully it’s much easier with 2 new short-form video options. Instagram released Reels (up to 1 min) and YouTube’s new YouTube Shorts (also up to 1 min) all in response to the social media platform TikTok.