Think of it this way—great blog content is the gift that keeps on giving. It is indexed by Google, is forever searchable, and, if done correctly, will continue ranking, bringing in leads and sales.
This is vastly different to paid advertising on platforms such as Facebook, Instagram, or Tiktok, where traffic dwindles when you stop. Even on social media, content requires constant attention and easily fades into obscurity. If you would like to know more, book a call.