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Bring your brand to life
by showing people what it’s like behind the scenes.

Great Humans Xmas party

Have you ever wondered what a day in the life of your favorite speaker/author is like? If yes, then you would immediately understand why showing your audience what’s going on behind the scenes helps to humanise your brand.

Make an impactful connection with your audience by telling the story of what goes on behind the scenes. Show them things that reveal more about who you are. For example; include photos of you writing a blog, meeting a client, team meetings, packing orders or a presentation.

If you need help with curating this type of content, don’t hesitate to reach out.

Remember the power of storytelling
to touch your audience’s hearts.

Storytelling

“The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” —Steve Jobs

We all love a great story especially when they touch our hearts and stay to become parts of our memory. That should be our goal when writing anything. But it takes more time!

To avoid writing something just to tick off your list or meet a deadline, ask yourself:

“How can I make this email or blog more memorable?”

Take your time, delete sentences that don’t add value, and edit them to make the article more impactful. It takes more effort but it adds more value to your audience and ultimately, to you.

Make sure your content is
great and forgettable.

SEO Marketing

We mean it when we said “forgettable.” But why do you need to make your content forgettable if it’s great?

Here’s why… Have you ever stumbled upon a piece of great content, so good that you don’t want to forget it, so you want to save or keep it for reference?

Great content gives value and encourages the audience to take action. It’s common to lead your audience to visit a site, to contact you, or to leave a comment on your post.

Recently, social media platforms are more consciously focusing on their objectives. The algorithm checks to see the accounts that produce good content, and rewards them.

The algorithm rewards content creators who produce good content not only by the number of comments, but also by the number of people saving your content. Got questions and trouble with social media content? Let’s connect and discuss your social media needs.

© Copyright - Great Humans 2021

Great Humans acknowledges the Traditional Custodians of Country throughout Australia and the world. We pay our respects to all indigenous cultures including Aboriginal and Torres Strait Islander cultures and to Elders past, present and emerging.

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