Ian Jimenez:

Sure, what Sam just described, the colors used, the fonts. It’s all part of this branding. But it goes deeper than that. Branding is the art and science of shaping your business into how it should look, how it should communicate to your customers, and basically its personality. And for Brene, you can see that she uses lots of well, it’ll be more evident later on. But she says lots of retro elements in her design like sunburst, the warm colors, oranges, browns, with highlights of teal.

You’ll have more elements in that theme later on. But going to the hero image, I agree with Sam that we’d like to limit it to around three. But with Brene, she has more than three. She has five. And it’s like bombarding the user with so much information all at the same time, which could get a little bit confusing for a new viewer for a website.

And one more thing that was not necessarily wrong, but she’s missing Call to Action for each hero. Like if you’re going to give someone so much information at one time, could at least tell that person to do something after reading that information. What’s the user supposed to do after seeing this Hero image? So, it would help the user go to a page that’s important to you or purchase a product, probably sign up for a course that you’re doing. So that’s the job of the hero section.